Medtech Leaders Can't Afford to Fly Under the Radar
STEM leaders are notorious for enmeshing their professional identities with that of their corporations. Here's why that's a serious problem for you:
Your industry authority is the key to connecting with potential investors and corporate board directors who are seeking respected medtech leaders with proven success who will lead their venture to that same valuable outcome. All the achievements in the world won't benefit you if you're largely invisible to your key stakeholders.
MedtechExec Illuminate
Benefits
A reputation management co-pilot with proven experience helping C-level executives achieve their career goals
Showcase Your Expertise
You've lived and breathed medical technologies, patient populations, markets, funding, partnerships & operations. Here's your chance to convey that expertise on a platform dedicated to medtech experts and the visitors who value your accomplishments.
Build Authority & Credibility
Hiding your light under a bushel may feel safe but it fails to convince hiring committees or prospective investors that you're a good bet. Forego a watered down presence in the vast sea of social media; we distill your mastery & serve it to the industry stakeholders who value it.
Be Familiar, No Matter How Afar You Are
The medical device community is notoriously cliquish, making it difficult for medtech leaders who reside outside of main medtech hubs to secure opportunities. Let's establish an online presence that promotes recognition and opens friendly doors.
Sow the Seeds of Strategic Messaging
Whether your goal is to signal to specific corporate partners & investors, or attract recruiters & hiring committees, you're going to need a way to cut through the noise. We have the tools you need to devise & deliver your message with precision and impact.
Strengthen Your Professional Reputation, Independent of Your Current Corporation
Medtech leaders, especially founders, are infamous for enmeshing their professional identity inextricably with that of the company they lead. This becomes problematic if they part ways (voluntarily or not) and the erstwhile CEO/CFO/CTO/COO is suddenly set adrift without an independent professional reputation within the industry to hang their hat on. Even in the case of triumphant exits, short memories forget the fearless leaders that made it happen and their acumen goes unrecognized when new opportunities arise. We'll show you how to develop a bullet proof professional presence, regardless of corporate outcomes.
What's Included
Everything you need to build your reputation as a medical device thought leader
Custom Managed Website
An online home of your own that always serves your best interests, regardless of corporate upheaval. Elegant, efficient, impressive. Just like you. View demo!
Professional Profile/Media Kit
The information that matters most to VCs, hiring committees, and media, powerfully presented and easily shared online or via digital download.
MedtechExpert.Org Executive Profile
You have have deep knowledge, hard won. Share it as an Executive Subject Matter Expert on a platform promoted to industry, VCs, media, and conference organizers.
Linkedin Cover, Branding Kit, Monogram Logo
Communicate your professionalism with a cohesive set of colours, fonts, and logo for use on resumés, thought pieces, and social media.
Media, Podcast, & Public Speaking Opportunities
Enhance your online reputation by sharing your expertise on Synaptx distribution channels that raise your visibility and amplify your thought leadership.
Office Hours Focused on CxO Career Challenges
Tips on how to overcome common challenges faced by medtech CEOs - everything from capital raises & investor relations to finance, partner engagement, and career strategies.
Why Trust Us to Enhance Your Online Authority?
Powerful executive presence in the medical device industry demands a proven and sophisticated medtech specific strategy
We're KingMakers in the Making
First time inventor to front page news, successful exit, and lucrative spokesperson career. CEO unseated by investor activists to successful IPO at flourishing startup. Former medtech heavyweight, restored to corporate glory. We've been an invisible force by the side of each one and we're just getting started.
Expertise in the Medtech 'It' Factor
As a former medtech executive, strategic advisor, and executive search principal, our founder knows exactly what makes investors, hiring committees, and media take notice, form opinions and favour one medtech executive over another. The 'It' factor is alive and well in medtech investing & hiring - let's amplify yours.
Your Potential Remains Untapped
You've come a long way but you're not one to rest on your laurels. You've got big goals that require a professional glow-up that leaves your stakeholders in no doubt that you're a subject matter authority. Bring on the search for a new corporate gig, capital raise, or legacy product. We'll bring out your best.
Your Talent Deserves Recognition
It's no mean feat to survive this industry. Whether you've just secured your first seed capital or completed your sixth IPO or exit, you have succeeded where many have failed. It takes a special kind of intelligence, tenacity, and resilience to succeed in medical device development. Your story inspires an industry.
Fees
If you're a medical device executive with subject matter expertise to share, we invite you to join us. Click the 'Request Invitation to Join' button below and you'll be on your way.
First Year Fee (includes set up)
$3500
A one time fee that covers the development of your custom website, Professional Profile/Media Kit, directory profile, brand kit, Linkedin cover images and your first year of membership.
Annual Renewal Membership Fee
$900
This annual fee covers the hosting and management of your website as well as your directory profile and promotion of your profile through our paid and organic online channels. You can also choose to terminate your membership and just have us continue hosting your website for $50 per month or choose to have us transfer your website to your own account and cover the hosting fees yourself. No matter your choice, you keep all of the materials created for you.
*All fees are USD
Your Questions, Answered
The Membership
How do I know if MedtechExec Illuminate is a good fit for me?
If you're currently a CEO or CFO who is looking to raise capital from investors (VCs and/or angels) and you're not (yet) a recognized industry name, our program is a good fit to help you build credibility and industry 'weight'.
If you're a C-level executive who is seeking your next corporate gig, MedtechExec Illuminate enables you to showcase your value while building authority and familiarity with medtech Board Directors & hiring committees.
If you're a semi-retired C-level executive who is interested in contributing to the medtech community through Board appointment, authorship of books or courses, panel discussions or speaking opportunities, we provide the tools and platform to help you secure your legacy and create an enduring positive impact on medical device innovation and leadership.
If you're a medical device consultant who would like to increase their client base and revenue streams, then our MedtechPro Accelerate membership may be a better fit for you.Why do I need an invitation to join as a Founding Member?
MedtechExec Illuminate is a new membership program and as such we want to ensure that we build it out to best meet the needs of medical device C-level executives. Our Founding Members provide us with the feedback we need to achieve this and in exchange for their input and willingness to help us iron out the wrinkles, we offer a 40% discount for the lifetime of their membership as a gesture of our reciprocal loyalty and good faith.
We employ the invitation model to ensure that MedtechExec Illuminate is a good fit for your needs, and if it's not, identify the gaps so that we can modify the program or possibly create a new one that will serve you better. Accessing by invitation also allows us to control our intake and refine our onboarding processes.Why is the Founding Member membership fee so deeply discounted?
MedtechExec Illuminate is in its late beta phase and our directory, MedtechExpert.Org, will not be publicly live until January 2024. In exchange for joining us during the beta phase and helping us to iron out the wrinkles and populate our directory, we are offering Founding Members an outstanding reduction in annual fees. Renewal at that rate, no matter how much the standard rate increases, is a gesture of appreciation and reciprocal loyalty.
If invited to join, what is the process and timeline?
Within your invitation to join as a founding member you'll receive a link to pay your membership fee. Once payment is received we'll send you a welcome email with a link to our intake app where you'll be asked to supply some basic professional information as well as your near and long term career goals (i.e. executive role, Board appointment, industry authority to achieve corporate objectives). We'll ask for links to your Linkedin and other social media profiles and will ask you to upload your resumé (not required, but helpful) along with any headshots or other images we can use. There's also a quick questionnaire for us to ascertain your style preferences. All in all it should take no more than 10 minutes - and that's it! We'll take it from there and get to work on your branding kit, website, Media Kit/One Sheet, and MedtechExpert.Org profile. You'll have your very own member portal where we'll share links to review your initial branding kit and web links and let us know if you need any revisions before we finalize and deliver your materials to your portal. Depending on where you are in the queue and how quickly you review and approve your proofs, this process takes anywhere from 5-10 days.
Why not just rely on Linkedin and a resumé?
Resumés are typically a little dry and don't lend themselves to speaking directly to your prospective clients. They also have zero visual or SEO appeal and you'd be ill advised to post your resumé online, vulnerable to the wild and woolly of the internet.
Speaking of wild and woolly, LinkedIn is a beast of a platform that's great for a general search but lacks specificity and most importantly, has its best interests at heart, not yours. If they decide to shut down features, change the algorithm, prioritize premium accounts, or ban you, all your hard work in creating the perfect Linkedin profile is for naught.How is MedtechExpert.Org different from Linkedin or Industry Association Memberships?
That's our favorite question; thanks for asking. Linkedin provides a global corporate directory of all industries and types of professionals as well as profile pages and a few tools that are generic enough to fit its immense variety of users. Industry associations are regional and focus heavily on corporate members rather than the leaders of those corporations and rarely, if ever, offer any sort of tools to make your medtech life easier.
MedtechExpert.Org offers a medical device specific online directory that is purpose built to showcase the skills, achievements, and expertise that matter most to medtech investors, hiring committees, media, and conference organizers and is expertly marketed to those stakeholders. MedtechExpert Illuminate membership provides you with direct support and tools to affirm your legacy by creating vehicles for knowledge transfer to aspiring medtech leaders.Can I touch base with you before requesting an invitation?
Absolutely! Just click the button below to schedule a time for us to chat.
The Deliverables
What is 'Managed Hosting'
Only the best of all possible worlds! A managed website is one which enables you to make design changes, add information, sections, and integrations without having to fret about technical issues or updates. We handle that end of things and are there for you if you run into issues with any changes you've made to your site. So we build it, host it, and help you connect your domain and you sit back and enjoy the compliments on a site well done.
Do you supply the domain name for my website?
We do not purchase domain names on our clients' behalf as this is problematic from an ownership & compliance perspective. It's best practice for you to buy your own domain name ( we recommend Namecheap.com) but we're happy to help you choose your domain name and will help you connect it to your new website.
Who owns the copyright to my website and logo?
You, as the client, own the rights to your images and copy on the website, and own rights to the logo as well. This does not imply or infer any trademarks or technical IP for the platform on which your site is hosted.
What if I don't have great headshots for you to use?
No worries, we've got you covered. We will work with what you have and suggest workarounds, even when there is very little visual collateral to work around. This is not our first rodeo, so we have many tricks up our sleeves for enhancing your less than high res images or creating visuals that convey your message without you being in them. Some people are never going to be ready for their close-up. We can work with that.
What if I don't like the deliverables?
Our process is designed to collect your approval at the strategy, design, and implementation stages so you'll always have a clear sense of the direction we're headed and opportunity to request tweaks. We've been building online branding for a long time and know what works, particularly for medtech and consultants, so to some degree you'll have to trust us to bring out your best. We want you to be proud to show off our work so our reputation is at stake too!
What happens to my website if I decide to terminate my membership?
We cover the managed hosting for the website we built for you, for the lifetime of your membership. Should you wish to terminate your MedtechExec Illuminate membership you can keep your website on our managed hosting plan for $500 per year.
If you'd prefer to manage your site yourself, we will transfer your site to a self-hosted account on the same platform, through which you'll be responsible for the hosting costs. If you elect to transfer your website files to a different website builder platform, you'll be responsible for the technical implementation.How does this benefit me if I don't have the time or interest in doing media interviews, speaking engagements, or creating knowledge transfer materials for our industry?
You won't be surprised to learn that a significant number of medical device leaders are introverts who would rather run barefoot over hot coals than participate in publicity initiatives. Many others cringe at the thought of tooting their own horn. The great news is that staking your claim to fame in the medical device industry is most effective when you leave the self-aggrandizing, PT Barnum style propaganda to the amateurs and instead adopt a sophisticated and nuanced approach. MedtechExec Illuminate turns up the reach, clarity, and intensity of your authority using a custom strategy and tone that is authentic to you and your career goals.
Startup founder who's stoked and engaged with your technology and team but less enthralled at the prospect of having to convince investors that you've got what it takes to lead the company to market success? We're expert at strategies to pave the way for a smoother, more successful outcome before you even make first contact.
Looking for a new corporate leadership gig but don't want to post your availability on social media? We've got your back and your plan to get in front on your target employers on the down low.
Had a good run as a C-level executive and are now looking for a Board Director role but don't want to be 'that guy' who's always angling for an in? Not to worry, we have a super targeted, straight forward strategy for attracting your ideal Board opportunities straight to your door.